2011 was a successful business year for Austrian Lotteries from many points of view. In September, it was time to celebrate 25 years of Lotto “6 aus 45” and of course the company’s 25th anniversary.
At the beginning of October, having participated in a Europe-wide, transparent tender process, the company was awarded the lottery license for Austria for a further 15 year period until 30 September 2027.
Results for the anniversary year are yet another reason for celebration: Austrian Lotteries reported record revenues of 2.899 billion euro, which compared with figures for 2010 represents an increase of 9.7 per cent.
The positive mood can be detected throughout the company’s various sectors. Fresh impetus was provided in the classic gaming sector with the relaunch of Lotto “6 aus 45” at the end of 2010 and the introduction of a second draw in the Euro Millionen lottery in May 2011.
With its wide-ranging product portfolio, expertise both in product development and in the design of sales channels as well as the company’s technical and technological know how, Austrian Lotteries enjoys an excellent reputation both at home and abroad. Currently, the company is strongly focused on the search for international expansion opportunities.
It is anticipated in the industry that particularly in Europe the first tender procedures will be launched within the foreseeable future.
