LAS VEGAS, August 2, 2012 Bally Technologies, Inc. (NYSE: BYI) and High 5 Games (H5G) announced today that they have entered into an agreement that will publish a substantial number of new H5G games under the Bally brand for the worldwide land-based, mobile, and online business-to-business casino gaming markets.
The multi-year agreement includes the creation and development of a variety of unique games for Bally Technologies. “We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
Ramesh Srinivasan, Bally’s President and Chief Operating Officer, added, “The partnership with H5G reflects our commitment to delivering best-of-breed, cross-platform game content to our
customers. This promise is reflected in the more than 25 game studios we have established across the globe, augmented by relationships with proven game developers like H5G that enable us to deliver a diverse array of creative, interactive, and exciting game content.”
“We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry,” said Anthony Singer, Chief Executive Officer of High 5 Games. “With Bally’s sophisticated new ALPHA 2™ game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”
In recent years, H5G has created some of the most popular slot-machine games in the industry. “We are very proud of our tradition of creating high-performing games to fuel the success of our partners,” Singer said.
About High 5 Games (H5G) Developing for the land-based, online, and social markets, High 5 Games has created hundreds of games that are played on six continents and in nearly 50 countries. Founded in 1995, H5G is responsible for some of the casino industry’s most successful video-reel slot machine games. For more information, please visit www.High5Games.com, or check out H5G on Facebook at www.facebook.com/High5Games.
About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.