LAS VEGAS, Sept. 27, 2011 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile applications, and networked and server-based systems for the global gaming industry, recently installed a powerful new lineup of Bally games and its award-winning iVIEW Display Manager™ (DM) player-user-interface at the legendary Foxwoods Resort Casino in Connecticut.
Foxwoods will deploy Bally’s iVIEW DM and Elite Bonusing Suite™ technology in targeted areas of its massive gaming floor. iVIEW DM will enable Foxwoods to provide guests with an enhanced player experience at most gaming machines, using a dynamic picture-in-picture-style on the gaming device main screen that does not interrupt game play. iVIEW DM, when combined with Elite Bonusing Suite, also enables powerful floor-wide promotions, tournaments, and virtual-racing events, enhancing the player experience and adding excitement to game play.
In addition, Foxwoods has installed Bally’s new Service Tracking Manager™ (STM), an automated dispatch and alert system, on 5,400 gaming machines with more to be added soon. When Foxwoods’ players press the service-request button at the game, or when a machine alert is triggered, Bally’s STM sends an alert notification to the nearest employee’s mobile device, triggering them to service the request −significantly enhancing customer service at the sophisticated casino resort.
“We are excited about the potential offered by iVIEW DM and the Elite Bonusing Suite to increase player excitement and engagement across our floor,” said Lou Rosa, Foxwoods’ Vice President of Slot Operations. “The STM system works tremendously for our property. It is extremely stable and we believe it will provide a great return on our investment. It has done wonders for our ability to analyze data to improve customer service, increase employee productivity, and create operational metrics.”
STM is a rule-based, automated dispatch system that creates and assigns tasks to eligible casino personnel by intercepting messages from Bally’s suite of systems products. STM has been built specifically to increase employee productivity and efficiency by enabling casino employees to rapidly respond to customer requests and system alerts.
STM interfaces with handheld smart devices such as the iPhone® and iPad® for faster routing of casino-floor personnel to customers. Drinks come faster; and service requests, service failures, jackpots, and patron enrollment are prioritized and assigned to appropriate technicians automatically.
“It’s truly an honor to partner with a world-class casino like Foxwoods and work together to see our new core for-sale video game content, along with iVIEW DM and STM, make a positive difference on their casino floor,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “These products are becoming more and more popular around the world, and it’s satisfying to hear that our valued customers are seeing their productivity and efficiency improve thanks to our products.”
About Foxwoods Resort Casino® The world’s largest casino, Foxwoods Resort Casinois located in the rolling hills of southeastern Connecticut and is easily accessible from Boston, New York, Hartford and Providence. Owned by the Mashantucket Pequot Tribal Nation, Foxwoods features six casinos with more than 7,000 slots, 400 table games, the only WPT World Poker Room™, High Stakes Bingo and Ultimate Racebook. There are 1,400 guest rooms and suites in three hotels, more than 30 restaurants, a luxurious spa, more than 50,000 square feet of premium meeting and event space, 24 retail shops and eight entertainment venues, including the 1,400-seat Fox Theatre. In Spring 2008, the highly anticipated MGM Grand at Foxwoods® will add 826 luxurious guest rooms, 115,000 square feet of meeting space, a 4,000-seat Performing Arts Theater, 26,000-square-foot spa as well as more dining, retail and gaming facilities, bolstering Foxwoods’ preeminence as the East Coast’s ultimate casino resort destination. Foxwoods supports responsible gaming, and plays a leadership role in the Connecticut Council of Problem Gambling, of which it was a founding entity. For more information, call 1-800-FOXWOODS or visit www.foxwoods.com.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –