Mecca Bingo has launched its second high profile promotion of 2012, Have a Fantastic Day, offering customers the chance to win one of ten Mini First’s whether they play online, in clubs or on their smartphone.
Until the end of May, digital customers will receive a scratchcard(s) when they spend either £1, £5 online or on their mobile. The card will reveal one of a selection of prizes ranging from the chance to win a car to bingo bonus loyalty points* to entry to a private bingo room offering a £1,000 jackpot.
Running concurrently, club customers will have the chance to take part in one of five weekly link games from 27thApril for the chance to win a car.
Tom Gough, Marketing Manager at meccabingo.com, comments: “Following the success of our Everyone’s A Winner (EOAW) promotion earlier this year, we are predicting a great response to our Fantastic Day campaign. EOAW delivered the highest number of new customers to Mecca we have ever seen compared to previous promotions, and we saw huge growth in the number of customers who played using a smartphone. We are hoping to build on this to deliver increased customer numbers and frequency of visits during May for our online, mobile and club channels.”
The promotion, supported with a total spend of £2.0mm, will see a new version of the Fantastic Day television advert being broadcast on selected terrestrial and satellite channels from 23rdApril to 31st May. Featuring the popular 80s track “Fantastic Day” by Haircut 100, the advert highlights how playing with Mecca can be part of a customer’s fantastic day. The advert was created by Gravity London with media buying by Boutique Media Communications.
To view the advert, simply click on the following link:
http://youtu.be/G-gxqJkSpgA
