True Value works in two ways. Firstly, it allocates player rake to operators based upon volume, activity and win/loss ratio, as opposed to traditional methods, which only work with volume. Additionally, it gives greater value to new players, thus encouraging operators to acquire, retain and reactivate recreational players. Importantly, this new valuation is achieved in such a way that the players themselves will remain unaware.
In order for True Value to not impact players, it will be implemented using a dual layer system, which lays one rake allocation method directly on top of another, both working in real time and supported by data in operators’ business solutions. The end result is a method that values players correctly without alienating them.
Lydia Melton, Head of Network Games at Microgaming, comments: “This is our biggest release thus far this year, and we believe it is one of the most important releases in online poker.
“What sets True Value apart from other networks’ solutions to the valuation problem is that it uses a dual layer system, which does not impact the players themselves. Any players earning rake-based promotions, like bonuses, will clear those promotions at the same rate on True Value as on the current method.
“We are firmly on a path to creating a new type of poker network, and this is one vital step on that path, and follows on from the formation of the industry’s first Network Management Board last November.”
True Value will go live on 1 July 2012 across all operators on the Microgaming Poker Network.