WMS TO UNVEIL PLAYER ENGAGING, RESULTS DRIVEN GAMING CONTENT AT G2E ASIA® 2012

Waukegan, Ill. – April 26, 2012 – Leveraging proven industry insights that inspire high-performing products, WMS Gaming Inc., a subsidiary of WMS Industries Inc., will debut its portfolio of products and innovations for Asian markets at the G2E Asia 2012 exhibition taking place in The Venetian Macao, May 24-25. The WMS commitment to Engaging Players. Delivering Results. will be clearly evident with 43 new gaming machines featuring a broad range of dynamic entertainment experiences designed to engage current players and attract new ones, enhance loyalty, and drive performance for casino operators.

Sebastian Salat President of WMS International

WMS products on display at G2E Asia 2012 will include differentiated game-play mechanics, more diverse math models, and innovative reel arrays that offer players exciting new ways to win. On display will be portal themes available only from WMS, which feature unique value-added, secondary integrated bonus applications that utilize visual and audio enhancements to bring excitement to base game themes. WMS will also introduce the latest premium games, including THE WIZARD OF OZ: Journey to Oz™ theme and the Aladdin & The Magic Quest™ theme, which leverages the capabilities and functionality made possible by the Company’s proprietary, next-generation CPU-NXT™3 platform.

Sebastian Salat, President of WMS International, said, “With the Asian market becoming the fastest growing in the industry, G2E Asia is a great opportunity for WMS to demonstrate how our talented game designers and engineersleverage industry insights and focus on the player experience to ‘change the game’ on the casino floor, while keeping in mind market-specific player preferences. As a result,  this year’s product line-up features innovations, exciting game-play mechanics, and other industry-favorite game features that raise the bar on gaming excitement.”

WMS will highlight 43 gaming machines with differentiated slot entertainment experiences for Asian markets, including:

  • THE WIZARD OF OZ: JOURNEY TO OZ: The largest gaming-adventure yet for THE WIZARD OF OZ brand, offering for the first time for THE WIZARD OF OZ brand, a spinning wheel — one of the most player-popular game mechanics in the industry. This exciting game is packed with exciting technologies, including Collaborative Gaming™ technology, surround sound gaming chairs, a wide-area progressive, a base game mini-wheel and a large community video spinning wheel on dual 52” overhead screens for unique Bigger Event™ bonus round action.
  • Aladdin & The Magic Quest

    ALADDIN & THE MAGIC QUEST: Taking you as close to a thrill ride as a slot machine can possibly go, Aladdin & The Magic Quest slots introduces the next generation of Sensory Immersion gaming with a motion system chair. In this fully immersive experience, including 3D graphics, sound and movement, players enjoy an unprecedented experience with motion effects programmed to perfectly align with in-game events. Powered by the CPU-NXT3 processor, players enjoy three unique bonus rounds in this game-changing slot adventure.

  • LIFE OF LUXURY™ DELUXE: The latest Life of Luxury Deluxe theme is the follow-up to the successful Life of Luxury Progressive series. The game features a Local Area Progressive free-spin bonus randomly triggered during standard G+™ Deluxe and G+ Deluxe 5×4 series base game-play. In the progressive, free-spin bonus round, a max-wager spin guarantees a progressive award if the picking bonus is triggered.
  • Alice & The Enchanted Mirror™

    ALICE™: Follow Alice down the rabbit hole to enter a land of wonder. With 5 Bonus Bank features and two unique base games — the Alice & The Enchanted Mirror™ game and the Alice & The Mad Tea Party™ game — this classic tale steps out of the storybook and into a slot game like never before, with industry firsts like the Cascading Reels™ feature on a mechanical game, both Alice themes offer a magical adventure sure to thrill players on your slot floor!

  • COLOSSAL REELS™ :  New to the WMS Innovation Series™ category, the Colossal Reels series utilizes the full widescreen power of the Bluebird™2 and Bluebird xD™ cabinets to feature two sets of reels – traditional and oversized – that transfer wild symbols between reels. The Colossal Reels series launched with four themes and is currently performing, on average, up to 120% above house average in the United States*.

WMS Portal Products Offer Operational Efficiencies and Engaging Content

The WMS booth at G2E Asia 2012 will highlight the operational efficiencies and seamless delivery of fresh, engaging on-demand content that WMS portal products offer. The featured Portal themes include the Ultra Hit Progressive series, with the Jackpot Explosion™ and Piggy Bankin themes; the Mega Multiplier™ series with the Super Shot theme that offers bonus action powered by a real-time physics engine; and, the Winner’s Share series, which enables players to collect credit awards ranging from 1 to 200 percent of the progressive jackpot with the Peng-Wins™ theme.

Salat said, “As the Asian market continues to grow, so does the WMS commitment to provide our current, and future, Asian customers with our premium services, and a robust WMS product portfolio that features a broad array of unique and dynamic entertainment experiences.”

About WMS WMS is engaged in serving the gaming industry worldwide by designing, manufacturing, and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET™ networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter, or YouTube.

* Based on 90 units across 12 casinos in Nevada and the Midwestern United States, with an average of 64 days on the floor from November 2011 – April 2012.

G2E Asia is a registered trademark of the American Gaming Association and Reed Elsevier Inc.  Used with permission. THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. (s12)  ©2012 WMS Gaming Inc. All rights reserved.

 

About Peter White

I have extensive knowledge and experience of Gaming operations as well as European and International organisations involved in manufacturer and supply of gaming equipment, systems & services.
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